Two Roots

Two Roots, a craft beer company breaking into the cannabis-infused market needed a new website with ecommerce shop for their new product line.

My role was to design the website and shopify store front. Maintain the existing brand identity while adding my own creativity. And design a frictionless user experience and checkout.

To appeal to Two Roots personas I used bold colors, distressed borders & fonts, and urban fun lifestyle photography. To reduce cart abandonment I designed a frictionless checkout with Apple Pay.