Bowers & Wilkins

Bowers & Wilkins

As part of the Masimo Consumer Audio UX team it's my responsibility to deliver compelling user centered designs for world renowned brand Bowers & Wilkins.

After Masimo acquired the Bowers & Wilkins brand the UX team was tasked with building out a new robust website on the Sales Force platform. As UX Designer I work with the Director, Global Digital Experience to enhance and optimize every facet of the website. In 2024 Bowers & Wilkins received a Muse Gold award for best in category 'Website-Electronics".

Streamlined Workflow

I created the Bowers & Wilkins design system and component library in Figma to streamline workflow.

Each component in the library is built with auto layout and variants for effortless consistency between US and UK based design teams.

Site Enhancements and Optimizations

As part of the UXO team I'm responsible for optimizing user experience and maximizing conversions with intuitive user centered designs.

Ecommerce

Maximize conversions with the tools users need.

Great visual design in ecommerce is a given, but must be in combination with an intuitive interface. As UX designer it's my job to design user buying tools that seemlessly integrate into each product details page.

Templates

The building blocks of any enterprise website.

Part of my responsibility includes building and deploying templates for core pages such as product detail pages, product listing pages, category and series pages for all our design teams in the US and international.